This course provides an introduction to key topics in accounting and finance for those involved in new ventures. It reviews financial accounting basics, including GAAP Principles and financial statements, and also covers key issues in finance, broadly defined as any financial or monetary activity that involves a company.
This course focuses on career planning, enhancing resume writing, and improving interviewing skills for those seeking employment. Part One of the course, "Tailoring Resumes and Cover Letters for a Perfect Fit," will help learners craft a resume that is targeted, elegant, and effective. Part Two, "Interviewing Skills: Make the Right Impression," focuses on the preparation job candidates need in advance of an interview, and on the five stages of the interview process. Part Three, "Interviewing Skills: Ace Those Tough Questions," helps learners formulate winning answers to difficult interview questions before they walk into the interviewing room.
This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction.
Learn how to use your strengths, optimism, and sense of belonging, power and energy to prevail in service of a purpose in our Balanced Leadership for Women course. Listen to stories told by amazing women leaders and learn from their failures and success. Discover techniques for balancing work and life through centered leadership with tools for connecting, engaging, and energizing yourself and others. This course starts with you and helps you build your path for success.
Do you feel like people walk all over you? Do you want to learn to be a more confident, assertive individual? If so, this course is for you. The class will teach you the necessary skills to be decisive and in control of your life. The course will teach you to improve your relationships, move your career forward, and earn the respect of your friends, family, spouse, co-workers, even your boss.
First time managers have their work cut out for them, many new skills to learn, having to deal with different personalities, and greater responsibilities to accomplish. The Becoming a First Time Manager course provides a new, friendly approach for those charged with the task of management. This course encourages managers to take on the challenges of supervision and provides fast, powerful lessons to help increase productivity, unlock hidden talent, work with different types of people, communicate effectively, and diagnose problems. This course will assist the next generation of managers to succeed with flying colors, right from the start.
Are you looking to demonstrate more value to customers or employers? By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want. In this class we will help you use social media to attract new business and grow your readership. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand.
This course covers budgets and how they are used in nonprofit organizational settings. You will gain an understanding of the uses and functions of budgets and the relationship between strategic budgeting and tactical budgeting. You will also learn about the organization-wide budget and different budget systems. The course will continue on to slightly more advanced budgeting topics such as capital budgets, cash flow budgets, and opportunity budgets. You will also learn how nonprofit organizations are using different budgeting techniques to handle operating challenges.
This course covers the basics of business law for an entrepreneur. It reviews legal structures for a new venture, intellectual property, employment law, contracts, government regulation, and personal and real property.
Because corporate higher-ups and stakeholders can't support your ideas—or recognize you for them—without first understanding what they are, communicating clearly and concisely in written and oral formats is critical to your professional success. From clarifying and structuring your ideas to designing the PowerPoint slides that will best complement them, the techniques, interactive exercises, and checklists in this suite will help you create presentations and workplace documents that inform and persuade. The course offers instruction on crafting many of the most common business communication formats: memos, reports, brochures, proposals, presentations, catalogs, and websites.
Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.
Because organizations must innovate to stay alive in today's highly competitive marketplace, organizations need employees who can channel their creativity and innovation toward organizational challenges and goals. This suite of courses will first help you become re-acquainted with your own stores of creativity and innovation. Next, you are given a set of tools that allow you to leverage your creativity to identify and solve organizational problems. One activity asks you how you might look at a problem from a different angle to produce a more creative result; others walk you through the process of using analogies or replacement techniques to invent creative solutions to problems.